Summary

The 1ShoppingCart Google Analytics integration takes special care to carry the Google session through the shopping cart process. This allows full navigational paths to be seen from original referral to post sales.

As long as the script has been updated correctly on the referring website Google Analytics will track all traffic correctly.

Ecommerce tracking can be accomplished by using a script on a Custom Thank You page to capture transaction post data and transferring it to Google.

I've collected a series of screenshots from my Analytics account below to demonstrate how analytics will display ecommerce traffic when setup correctly.

Content by Referrer

This image shows the two shopping cart pages broken down by original referrers. You can see both search and direct traffic referrers (we couldn’t test with paid traffic, but this shows that the session is being carried across our cart pages)

Navigational Tracking

The following 5 steps will walk you through the navigational path of a purchase. The 5 pages that make up my purchase path are:

Index.html – The site Homepage
/1sc-test/index.html – Product page
/SecureCart/ViewCart.aspx – 1SC step 1
/SecureCart/Checkout.aspx – 1SC step 2
/ga-landing.php – The Custom Thank You page

Step 1: Index – Site homepage

You can see Step 2 of the purchase path in the Next Pages section; receiving 22% of the traffic from my homepage
You can also see the final step in the purchase path (the custom thank you page) in the Previous Pages section.

Step 2: 1sc-test/index.html – Product Page

Moving forward, you can see the transition to 1ShoppingCart in the Next Pages section

Step 3: /SecureCart/ViewCart.aspx – ShoppingCart ‘Cart’ page

Moving forward again, you can see the second and final ShoppingCart step in Next Pages section

Step 4: /SecureCart/Checkout.aspx – ShoppingCart ‘Checkout’ page

Transitioning back to the merchant website, you can see the Custom Thank You page correctly showing up in the Next Pages section

Step 3: /ga-landing.php – Custom Thank You page

In this final step of the purchase path, you can see the final ShoppingCart page in Previous Pages section, and the website homepage in the Next Pages section

Ecommerce Tracking

The following images are to show how the originating referrer for each unit of traffic is being maintained through the shopping cart process.

Ecommerce Overview

You can see here, in the report on the right, our referring sources are tracking correctly, and the originating session is not being lost.

Ecommerce; Product Overview Report – Segmented by traffic sources

The image below (which has been broken apart slightly to fit better within this document) is an ecommerce based report that shows all products purchased, segmented by the original referring traffic sources.

Snippet cut from the a ‘Conversions by Traffic Source’ segmentation

This image shows ecommerce conversions by date, segmented by original referring traffic sources.